Los Angeles, California (PRWEB) February 17, 2015
Pinup Girl Clothing is pleased to announce the release of THE MAGIC OF MARY BLAIR Collection by Pinup Couture, a Spring/Summer 2015 line of 1950s and 60s-style dresses and skirts that showcase illustrations from artist Mary Blair. Available exclusively through Pinup Girl Clothinga Los Angeles, California-based manufacturer, boutique, and online retailerthe collection will include Blairs original art and illustrations.
Blairactive in the 1930s through 70s, but perhaps best known by her work done for The Walt Disney Studios in the 1940s through 60screated enchanting, immersive, playful, and inventive illustrations that perfectly encapsulate the mid-century modern aesthetic in cheerful detail. Blairs whimsical use of bold graphics, juxtaposition of complementary and contrasting colors, and exuberant imaginativeness refused to be ignored in a male-dominated industry, so much that Blair prevailed in showcasing her talents across animated and live action films, advertising, clothing, greeting cards, retail window displays, theatrical sets, and childrens books. Pinup Girl Clothing is honored to partner with Mary Blairs Family Estate to spotlight Blairs accomplishments and contributions to the twentieth century with this new collection of New Look-reminiscent frocks.
Founded in 1999, Pinup Girl Clothing produces and showcases vintage-inspired garments, styled after classic 1940s, 50s, and 60s silhouettes, but with a modern woman in mind, coining the term pinup-style clothing. Headed by CEO and co-founder and Head Designer Laura Byrnes, this LA-based, predominately female-run company believes in Couture for Everybody, a movement dedicated to providing an array of womens sizes from extra small to 4X. We believe that all women deserve the right to look and feel beautiful, said Byrnes. Our clothing is made to empower women, allowing them to be the best versions of themselves.
THE MAGIC OF MARY BLAIR collection will consist of a dozen dresses and eight skirts, with all of these designs available in extra small to 4X. The collection incorporates Blairs whimsical novelty motifs of travelsuch as trains, planes, and caricatures of commutersand girlish flair like umbrellas, butterflies, kittens, lips, and roses. Some of the art included was previously used in the 1950s for handkerchiefs and scarves manufactured for Carol Stanley Studios, New York. The collection will also showcase one of Blairs personal artworks depicting a mother embracing her child. These designs will be incorporated as all-over and border prints on classic Pinup Couture designs, including the flirty and famed 1960s-style Jenny Dress which features adjustable straps and a gathered full skirt, the stunning 1950s-style Heidi Dress, which showcases a sweetheart neckline, covered belt, and flattering swing skirt, and the sleek and sexy Evangeline Dress, a fitted, wiggle-style style making its debut in this collection.
This collection is a dream come true for Pinup Girl Clothing, muses the companys Creative Director and Assistant Designer, Micheline Pitt, who employed her own artistic talents in bringing Blairs designs to life. I started my career in animationfrequently the only woman in roomand Mary is my idol. She accomplished so much, refused to be overlooked in a male-dominated world, and stands out as inspiration for all graphic designers, illustrators, innovators, and dreamers today.
“The Mary Blair Family Estate is thrilled to be associated with this exciting project, said Blairs nieces, Jeanne Chamberlain and Maggie Richardson. Fashion played an important role in Mary’s lifeher look often taking center stage as she entered a room. She would be so proud to know that the magical designs she created so many decades ago have become timeless, multi-generational, and universally loved. And, she would have delighted in working alongside the dynamic and uniquely creative feminine energy that is Pinup Girl Clothing. This new collection not only captures Mary Blair’s art beautifully and boldly, as Mary painted it, but it also captures the whimsical spirit behind the artthat makes us all smile.”
The line will be available online at PinupGirlClothing.com and in the companys flagship store, Pinup Girl Boutique (3606 Magnolia Blvd., Burbank, CA 91505). The first look at the entire collection of garments will be available on PinupGirlClothing.com in March, with an in-store and online launch of the entire collection by the end of April. The final pieces will be made available on Monday, April 27, 2015 on their online storefront with a launch party at their Burbank Boutique on Saturday, April 25, 2015 before their annual Pinup Parade in the Park event at Disneyland on Sunday, April 26, 2015.
ABOUT MARY BLAIR
Mary Blair, born October 21, 1911, in McAlester, Oklahoma as Mary Browne Robinson, was an artist, illustrator, and graphic designer whose influential career spanned five decades. Blairs oeuvre includes works incorporated into animated and live action films, advertising, clothing, greeting cards, retail window displays, theatrical sets, and childrens books. Blair is perhaps best known for her work at the Walt Disney Studios in the 1940s through 60s, where she provided color styling and art direction for Cinderella (1950), Alice in Wonderland (1951), and Peter Pan (1953), as well as serving as creative lead for theme park attraction its a small world.
Blairs family settled in Morgan Hill, California in the 1920s, after which Blair attended San Jose State College, majoring in fine arts with the intention of becoming a teacher. During her time at San Jose State College, Blair won a scholarship to the Chouinard Art Institute in Los Angeles, where she was mentored by legendary illustrator Pruett Carter and met her husband, Lee Blair. Chouinard also touts pop artist Ed Ruscha, cartoon artist Chuck Jones, costume designer Edith Head, and numerous Disney animators and art directors as graduates. Later, the school merged with the Los Angeles Conservatory of Music to become California Institute of the Arts under the guidance of Walt and Roy Disney.
After husband Lee Blair was hired by Walt Disney Studios as color supervisor for Pinocchio in 1938, Mary reluctantly joined the Disneys Character Model department in May 1940. Under the supervision of Joe Grant, Mary created watercolor concept art for Dumbo (1941) and Lady and the Tramp (1955). In 1941, the US government sent a group of Disney animators, along with Walt and Lillian Disney, to South America as part of President Roosevelts Good Neighbor policy. Lee was invited to join the group and Mary asked Walt Disney directly if she could be included in the delegation. During this trip, Marys work transformed from murky, serious studies, to lively, vivid, imaginative landscapes and studies of South American people. Walt Disney took special notice to Marys capabilities, and soon began to utilize her for more projects.
During her time at Disney, Blair worked on Saludos Amigos (1942), Three Caballeros (1945), Song of the South (1946), Make Mine Music (1946), Melody Time (1948), So Dear to My Heart (1948), Cinderella (1950), Alice in Wonderland (1951), and Peter Pan (1953). In February 1953, Mary departed from Disney and began taking up freelance illustration and graphic design opportunities. She provided illustrations for Nabisco, Johnson & Johnson, Beatrice Foods, Maxwell House, Pall Mall, and others. She illustrated childrens books, including five Golden Books titles: Babys House (1950), I Can Fly (1950), The Golden Book of Little Verses (1953), The New Golden Song Book (1955), and The Up and Down Book (1964). I Can Fly remained in print for more than sixty years. Later, in 1967 she served as color designer for How to Succeed in Business without Really Trying (1967).
After a decade away from Disney, Walt Disney asked Mary to provide creative lead on an attraction for the 1964 New
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